From 13,000 To 7,200 Crore Turnover Company

RG Chandramogan’s journey from humble beginnings to building one of India’s largest private dairy companies is a true inspiration. Born in a small village with financial struggles, he faced hardships early on. However, his determination to create his path led him to establish Hatsun Agro Products in 1970, starting with an ice cream candy factory under the ‘Arun’ brand in Chennai with just Rs 13,000 borrowed from his father.

Despite facing stiff competition from established ice cream companies, Chandramogan persevered and focused on the college messes and ships market, eventually gaining a significant share. His dedication and hard work were evident as he even used the factory as his bedroom to save costs.

By 1984, his strategic expansion using the franchise model in small towns and rural areas helped Arun Ice Cream become the largest ice cream manufacturer in Tamil Nadu, with further expansion across South India.

In 1995, Chandramogan decided to venture into the challenging dairy business dominated by state-backed cooperatives with lower prices. Instead of compromising on quality or prices, he chose to differentiate his products. This led to the successful launch of the ‘Arokya’ brand, offering milk with 4.5 percent fat, specifically catering to children’s growth. Today, the company’s major sales come from its 4.5 percent and 6 percent fat milk products.

Chandramogan’s visionary leadership has brought tremendous growth to Hatsun Agro Products, which now holds the position of the largest private dairy company in India based on sales. With an annual turnover of more than Rs 7,200 Crores and procuring around 3.3 million liters of milk daily from over 400,000 farmers, the company boasts an extensive product portfolio under various brands, including Arun Ice Creams, Arokya Milk, Hatsun Curd, Hatsun Paneer, and Ibaco.